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Old 01-26-2008, 09:41 PM   #1
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Default Marketing Line-Up

Variety is reporting that Speed Racer is going for a G rating. Because of this, Warner Bros has been able to enlist a lengthy lineup of promotional partners that will pony up at least $80 million in additional marketing support around the film. These include:
  • General Mills stamping Speed Racer imagery on packaging of its cereals and other brands like Betty Crocker cookie mixes, Old El Paso Mexican foods and Fruit Gushers.
  • LEGO creating four playsets based around the film.
  • Target, which rarely does film promotions, coming aboard as the pic's official retail partner and, in addition to in-store ads and circulars, offering a gift card that enables consumers to access exclusive footage from the film.
  • Puma designing Speed Racer-themed shoes.
  • McDonald's offering separate Happy Meals for boys and girls.
Joel Silver says, 'You have to open big. You have to let them know you're out there. The only way to make a lot of noise is to have people shout from the rooftops. ('Speed Racer') was an opportunity to do something we've never done before.'
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Old 02-18-2008, 08:45 PM   #2
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Toy and video game geeks unite!!

ComingSoon.net has released a photo gallery featuring images of Mattel's Speed Racer toys. There's some really good ones in there, especially the helmet! But, I don't know if they're prototypes or not. Either way, ComingSoon.net/Superhero Hype will have more pictures (plus some The Dark Knight toys) soon!

http://www.comingsoon.net/imageGalle...Racer_Toy_Fair

EDIT - The link above has been updated to include new images of the Speed Racer toys.

Even better, Warner Bros. Interactive Entertainment Australia (W00T!!) has screenshots of the upcoming movie game for the Wii and DS! BTW, the Wii and DS version will be released with the movie release, while the PS2 version will be released with the DVD release.

http://www.computerandvideogames.com....php?id=182614

Last edited by frankie_fan; 02-20-2008 at 07:08 PM.
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Old 03-08-2008, 08:17 PM   #3
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We have two (yes, count them! Two!) BRAND NEW International Trailers! Check them out:
http://www.themoviebox.net/movies/20...er/trailer.php

Also, Speed Racer has also been slated for an IMAX release.
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Old 03-12-2008, 07:35 PM   #4
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We now have a final trailer for Speed Racer, and well, I'm now pumped to see this!!

http://movies.yahoo.com/feature/spee...ml?showVideo=1
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Old 04-12-2008, 06:35 PM   #5
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We have a new international trailer, and if you thought that this was going to suck big time, I'm afriad that you haven't seen anything yet!!

BTW, for all the fangirls... Rain is in this one... A LOT!!

Download link: http://wbads-69.vo.llnwd.net/e1/wbol...aa_qt_high.mov

In addition, the website has been updated!

Last edited by frankie_fan; 04-12-2008 at 09:28 PM. Reason: Website Updated
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Old 04-14-2008, 09:38 PM   #6
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WorstPreviews.com has now shown a five minute clip of the movie with new scenes, courtesy of Yahoo!7 (W00T! Aussie Aussie Aussie! Oi Oi Oi! ):
http://www.worstpreviews.com/trailer.php?id=401&item=10
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Old 04-25-2008, 09:51 PM   #7
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Default Music Video

Speed Racer Music Video

If you thought you've seen anything about Speed Racer yet, get a brain check. This is the official music video for a rendition of the theme song as performed by a group called Ali Dee and the Deekompressors. Enjoy!
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