Speed Racer - Never Forgotten: a Foster's Home Community

frankie_fan · 01-26-2008, 09:41 PM

Variety is reporting that Speed Racer is going for a G rating. Because of this, Warner Bros has been able to enlist a lengthy lineup of promotional partners that will pony up at least $80 million in additional marketing support around the film. These include:

General Mills stamping Speed Racer imagery on packaging of its cereals and other brands like Betty Crocker cookie mixes, Old El Paso Mexican foods and Fruit Gushers.
LEGO creating four playsets based around the film.
Target, which rarely does film promotions, coming aboard as the pic's official retail partner and, in addition to in-store ads and circulars, offering a gift card that enables consumers to access exclusive footage from the film.
Puma designing Speed Racer-themed shoes.
McDonald's offering separate Happy Meals for boys and girls.

Joel Silver says, 'You have to open big. You have to let them know you're out there. The only way to make a lot of noise is to have people shout from the rooftops. ('Speed Racer') was an opportunity to do something we've never done before.'

01-26-2008, 09:41 PM	#34
frankie_fan Resident Movie Buff But that's another show Join Date: Oct 2006 Location: I come from the land down under Posts: 1,080	Marketing Line-Up Variety is reporting that Speed Racer is going for a G rating. Because of this, Warner Bros has been able to enlist a lengthy lineup of promotional partners that will pony up at least $80 million in additional marketing support around the film. These include: General Mills stamping Speed Racer imagery on packaging of its cereals and other brands like Betty Crocker cookie mixes, Old El Paso Mexican foods and Fruit Gushers. LEGO creating four playsets based around the film. Target, which rarely does film promotions, coming aboard as the pic's official retail partner and, in addition to in-store ads and circulars, offering a gift card that enables consumers to access exclusive footage from the film. Puma designing Speed Racer-themed shoes. McDonald's offering separate Happy Meals for boys and girls. Joel Silver says, 'You have to open big. You have to let them know you're out there. The only way to make a lot of noise is to have people shout from the rooftops. ('Speed Racer') was an opportunity to do something we've never done before.' __________________ My deviantART page My myCast.io page