Never Forgotten: a Foster's Home Community  

Go Back   Never Forgotten: a Foster's Home Community > Other > Other Entertainment

Notices

Other Entertainment Discuss other television programs as well as movies, music, books, comic books, games, etc.

 
 
Thread Tools Display Modes
Prev Previous Post   Next Post Next
Old 01-26-2008, 09:41 PM   #34
frankie_fan
Resident Movie Buff
 
frankie_fan's Avatar
But that's another show  
 
Join Date: Oct 2006
Location: I come from the land down under
Posts: 1,080
Default Marketing Line-Up

Variety is reporting that Speed Racer is going for a G rating. Because of this, Warner Bros has been able to enlist a lengthy lineup of promotional partners that will pony up at least $80 million in additional marketing support around the film. These include:
  • General Mills stamping Speed Racer imagery on packaging of its cereals and other brands like Betty Crocker cookie mixes, Old El Paso Mexican foods and Fruit Gushers.
  • LEGO creating four playsets based around the film.
  • Target, which rarely does film promotions, coming aboard as the pic's official retail partner and, in addition to in-store ads and circulars, offering a gift card that enables consumers to access exclusive footage from the film.
  • Puma designing Speed Racer-themed shoes.
  • McDonald's offering separate Happy Meals for boys and girls.
Joel Silver says, 'You have to open big. You have to let them know you're out there. The only way to make a lot of noise is to have people shout from the rooftops. ('Speed Racer') was an opportunity to do something we've never done before.'
frankie_fan is offline   Reply With Quote
 


Posting Rules
You may not post new threads
You may not post replies
You may not post attachments
You may not edit your posts

BB code is On
Smilies are On
[IMG] code is On
HTML code is Off


All times are GMT -8. The time now is 07:11 AM.


Powered by vBulletin® Version 3.7.3
Copyright ©2000 - 2026, Jelsoft Enterprises Ltd.