It's done to trick people, though. The average consumer is supposed to look at the numbers, not the serving size. This is similar to shaving cream commercials showing a HUGE amount of lather and suds on the guy's face when you really only need a little bit, or shampoo bottles telling you to "repeat," or prices at $1.99 instead of $2.00. Things like that fool non-thinking consumers, and make businesses tons of money.
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