A taste of home for soldiers is always important. In Canada our big name coffee and doughnuts place is called "Tim Horton's". Timmy's has set up chains over seas so our fighin' boys and girls can always have a chance to get their hands on a double-double.
Winning that contest that D&D is holding would certainly put a smile on a soldiers face, I'm sure. I know reading about it put one on mine.