If something sounds too ridiculous to be true, then the odds are that it probably is.
I don't know much about this Virginia Heffernan lady myself, or what type of reporting she's generally renowned for, but in my opinion that whole article smacks of a satire.
It might be the case that the "Sesame Street: Old School" DVDs come with a disclaimer at the start, which may in itself constitute something of an overreaction, but I suspect that it has nothing to do with "cows eating common grass, not grain improved with hormones", or "two brothers risk[ing] concussion while whaling on each other with allergenic feather pillows". At least I sure hope not.
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