Let's not turn this into a general bash/worship-PETA thread, because those can get out of hand.
Apparently, ina bid to stop people from eating fish or fishing ever again, PETA has decided to
Rename fish "Seakittens in an attempt to make them too cute to ever kill.
here is their official site
...Sea Kittens? Really? Well, might as well test it to see if it works:
...nope. Not the same at all.